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We started in Colima in 2011 to prove world-class software could be built here.

We started in Colima in 2011 to prove world-class software could be built here.

We started in Colima in 2011 to prove world-class software could be built here.

Fifteen years later, MagmaLabs is a nearshore team of engineers, designers and product people building for companies across North America and Europe. The idea has not changed: build products that last, and grow the people who build them.

Fifteen years later, MagmaLabs is a nearshore team of engineers, designers and product people building for companies across North America and Europe. The idea has not changed: build products that last, and grow the people who build them.

The MagmaLabs team gathered under the arches of a colonial building in Colima, Mexico, next to a MagmaLabs Bienvenidos banner

#WeAreMagma · The team in Colima

2011

Founded in Colima, Mexico

200+

Projects shipped, as of Sept 2026

3 offices

Las Vegas · Atlanta · Colima

8+ years

Longest client engagement

Our story

How a small shop on Mexico’s Pacific coast became the team US companies call when software has to hold

How a small shop on Mexico’s Pacific coast became the team US companies call when software has to hold

How a small shop on Mexico’s Pacific coast became the team US companies call when software has to hold

2011

2011

Chapter 01 · Colima

It started as a bet on a place.

It started as a bet on a place.

Colima is one of Mexico’s smallest states, far from the usual tech hubs. MagmaLabs began there with two goals that still run the company: build products our clients are proud to put in front of their users, and give local talent access to real, international work without having to leave home.

2014

2014

Chapter 02 · Bright Coders

We decided to grow our own engineers.

We decided to grow our own engineers.

Hiring senior people in a small city meant training them first. Bright Coders, a Colima academy for Rails and React Native developers, opened in 2014. Its graduates now write code, mentor and lead on MagmaLabs client teams.

2020

2020

Chapter 03 · Kickass Partners

We joined forces with Obie Fernandez.

We joined forces with Obie Fernandez.

In January 2020 MagmaLabs merged with Kickass Partners, the CTO-for-hire consultancy founded by Obie Fernandez, author of The Rails Way. The company kept the MagmaLabs name. Obie became Partner and Chief Consultant, and his team moved to our Colima headquarters.

Carlos Rocha and Obie Fernandez at the MagmaLabs and Kickass Partners merger announcement in Colima, January 2020

Carlos Rocha and Obie Fernandez · Colima, January 2020

2023

2023

Chapter 04 · MagmaChat

AI stopped being an experiment.

AI stopped being an experiment.

We open-sourced MagmaChat, a platform for building, hosting and scaling agents on large language models. Working with AI every day taught us where it speeds a team up, and exactly where AI-written code breaks once real users arrive.

Today

Today

Chapter 05 · 2026

Embedded teams, and a second opinion before you ship.

Embedded teams, and a second opinion before you ship.

Most of our clients hire senior engineers who join their squad and stay for years. More and more also bring us software they built fast, with or without AI, and ask whether it will hold. We answer with a fixed-price audit, then fix what matters and stay to scale it.

How we work

Four things fifteen years taught us

Four things fifteen years taught us

Four things fifteen years taught us

01

The same people stay

Engineers stay on an account end to end, working your hours. Nobody re-learns your codebase every quarter. Our longest engagement is past eight years.

02

Senior means teaching

Our leads review, mentor and pair. It is how juniors from Colima become the engineers US teams ask for by name.

03

Learn in public

We contribute to the open-source tools we depend on and publish what we learn on Today I Learned, the blog and our podcast.

04

Numbers over adjectives

We publish our prices, date our stats and tell you what a fix costs before we start. You should be able to take our number to your board.

Leadership

The people who answer when you call

The people who answer when you call

The people who answer when you call

All three still work on client accounts. You will meet at least one of them before a contract is signed.

All three still work on client accounts. You will meet at least one of them before a contract is signed.

Carlos Rocha, co-founder and CEO of MagmaLabs

Co-founder · CEO

Carlos Rocha

Started MagmaLabs to identify, develop and promote tech talent in Mexico. Runs the business side and still sits in on first calls with new clients.

Edwin Cruz, co-founder and CTO of MagmaLabs

Co-founder · CTO

Edwin Cruz

Sets the engineering bar across every MagmaLabs team. A long-time Ruby on Rails engineer, most recently at Rails World 2026 in Austin.

Obie Fernandez, partner and chief consultant at MagmaLabs

Partner · Chief Consultant

Obie Fernandez

Author of The Rails Way and co-founder of Hashrocket. Joined through the 2020 merger and leads architecture and technical strategy on our hardest accounts.

Where we are

Your timezone, not a handoff window

Your timezone, not a handoff window

Your timezone, not a handoff window

Engineering happens in Mexico and across Latin America with a full working-day overlap with US teams. Most clients are in the US and Canada, with others across Europe.

Engineering happens in Mexico and across Latin America with a full working-day overlap with US teams. Most clients are in the US and Canada, with others across Europe.

Headquarters · Engineering

 

Colima, Mexico

Av. V Carranza 1635, Planta Alta
Residencial Esmeralda NTE., Colima COL MÉXICO C.P: 28017

+52 312 323 4225

MagmaLabs · West

 

Las Vegas, NV

10120 W Flamingo Rd, Ste 4-1027
Las Vegas NV USA 89147

+1 213 952 6901

MagmaLabs · Southeast

 

Atlanta, GA

Atlanta Tech Village
3423 Piedmont Road NE, Atlanta GA USA

+1 404 934 9201

Be part of the next chapter

Where to go from here

Where to go from here

Where to go from here

Hire a team

Add senior engineers to your squad

Rails, React, Node, mobile and AI engineers who work your hours and ship inside your process. Monthly, 30 days notice.

from $8,500 / eng / mo

Check what you built

Find out if it holds in production

A fixed-price Production Readiness Audit: findings, severity and a priced plan in 10 business days.

See the work

Read what we built for Spin, Genoa and Hyundai

Eight client stories, filterable by industry and by how we worked together.

Join the team

Build international products from Latin America

We hire engineers, designers and QA from all around Mexico and Latin America.

Flow, the MagmaLabs rocket mascot, flying forward

Fifteen years in. Still picking up the phone.

Fifteen years in. Still picking up the phone.

Fifteen years in. Still picking up the phone.

Tell us what you are building. On the first call you will talk to a senior engineer, not a sales script, and leave with a clear next step and a price.

Since 2011

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From $8,500 / eng / mo

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NDA on request