Client
Sturdy Exchange
Industry
Web3
Engagement
UX/UI design
Technologies
UX/UI, FIGMA
UX/UI design
Facing something similar?
Launching a product that has to stand out?
Research, UX and UI designed with the engineers who will build it.
Design something like this
About the client
Sturdy Exchange is a digital platform focused on NFT innovation, enabling artists to create, showcase, and sell digital assets.
Hoodlums is one of its standout projects, a vibrant, character-driven NFT collection designed to appeal to crypto-native users and art collectors alike.
01 · The challenge
The NFT (Non-Fungible Token) market is a fast-evolving space, yet many platforms struggle with offering a unique identity and intuitive user experience. For new entrants like Hoodlums, the challenge was twofold: standing out visually while delivering a streamlined, accessible buying experience for users unfamiliar with blockchain technology.
Key issues included:
Establishing a memorable brand identity tailored to digital art enthusiasts.
Simplifying the NFT transaction experience.
Building a strong, engaged community.
Effectively displaying NFT rarity and metadata, which are central to the value proposition for collectors.
02 · What we did
Services provided by MagmaLabs
UX Strategy Design
Information Architecture
NFT-Focused UI
Prototype Testing
Web3 Flows
Community Integration
03 · The solution
To differentiate Hoodlums in a crowded NFT landscape, MagmaLabs crafted a marketplace that was not only visually compelling but also easy to navigate.
Brand Identity: The platform embraced bold visuals that aligned with the art style, ensuring a consistent and engaging aesthetic.
User Flow Design: A clear, logical path—from homepage to purchase—was developed, with filtering capabilities that allowed collectors to explore traits like "Hair," "Clothing," and "Background."
NFT Detail Pages: Each NFT's page highlighted rarity, metadata, and transaction history in an intuitive layout.
Mobile Experience: A responsive design with advanced filtering options enhanced usability across devices.
Community Integration: Social links and event callouts strengthened community engagement.
Deanna Hammon Head of CX & Ops at STURDY.exchange
04 · The outcome
The launch of Hoodlums was met with strong adoption within the NFT space, driven by the platform’s clear visual identity and user-friendly interface. Key outcomes included:
Improved collector engagement through detailed metadata and rarity displays
Increased buyer confidence thanks to a simplified transaction flow
A loyal and growing community, facilitated by integrated social features
A fun and functional platform that abstracted blockchain complexity for new users
Tell us what you are building. On the first call we will tell you which team fits, and what it costs.
Nearshore, your timezone
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From $8,500 / eng / mo
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NDA on request