Designing a Bold NFT Marketplace: Hoodlums by Sturdy Exchange
Client
Sturdy Exchange
Industries
Blockchain
Technologies
UX/UI, FIGMA
Who is Sturdy Exchange?
Sturdy Exchange is a digital platform focused on NFT innovation, enabling artists to create, showcase, and sell digital assets.
Hoodlums is one of its standout projects, a vibrant, character-driven NFT collection designed to appeal to crypto-native users and art collectors alike.
The Challenge
Designing a Bold and Accessible NFT Marketplace Experience
The NFT (Non-Fungible Token) market is a fast-evolving space, yet many platforms struggle with offering a unique identity and intuitive user experience. For new entrants like Hoodlums, the challenge was twofold: standing out visually while delivering a streamlined, accessible buying experience for users unfamiliar with blockchain technology.
Key issues included:
Establishing a memorable brand identity tailored to digital art enthusiasts.
Simplifying the NFT transaction experience.
Building a strong, engaged community.
Effectively displaying NFT rarity and metadata, which are central to the value proposition for collectors.
Services provided by MagmaLabs
The Solution
Crafting an Intuitive, Community-Driven Web3 Platform
To differentiate Hoodlums in a crowded NFT landscape, MagmaLabs crafted a marketplace that was not only visually compelling but also easy to navigate.
Brand Identity: The platform embraced bold visuals that aligned with the art style, ensuring a consistent and engaging aesthetic.
User Flow Design: A clear, logical path—from homepage to purchase—was developed, with filtering capabilities that allowed collectors to explore traits like "Hair," "Clothing," and "Background."
NFT Detail Pages: Each NFT's page highlighted rarity, metadata, and transaction history in an intuitive layout.
Mobile Experience: A responsive design with advanced filtering options enhanced usability across devices.
Community Integration: Social links and event callouts strengthened community engagement.
We like the MagmaLabs team we're working with very much - they're very good
Deanna Hammon Head of CX & Ops at STURDY.exchange
The Outcome
Delivering a Seamless, Engaging NFT Collector Journey
The launch of Hoodlums was met with strong adoption within the NFT space, driven by the platform’s clear visual identity and user-friendly interface. Key outcomes included:
Improved collector engagement through detailed metadata and rarity displays
Increased buyer confidence thanks to a simplified transaction flow
A loyal and growing community, facilitated by integrated social features
A fun and functional platform that abstracted blockchain complexity for new users
