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Operators, not theorists
Our consultants run MagmaLabs. Every recommendation is one we would make for our own company.
You talk to the consultant, not a sales rep.
Why MagmaLabs consulting
Strategic planning, product development or technical leadership, from consultants who run a 15-year engineering company and see their advice built every week.
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Business and technical
Strategy, people and technology in one room, so plans account for budget, team and code.
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AI from practitioners
We use AI in our own operations and engineering, so advice comes from what works in production.
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From plan to build
When the plan needs engineers, MagmaLabs delivery teams can start without a new vendor search.
What you can book
Each service is led by the consultant who practices it. Combine them, or start with one conversation.
Strategy
Strategic planning
Comprehensive strategies that turn business goals into a plan your teams can execute.
With Carlos Rocha
Workshops
Lego Serious Play
A facilitated method that unlocks creativity and gets leadership teams aligned on hard problems.
With Carlos Rocha
Product
Product & AI design sprints
Rapid validation and prototyping of digital and AI solutions before you invest in building them.
With Carlos Rocha
Leadership
Fractional CTO
Part-time technical leadership to guide architecture, roadmap, vendors and hiring.
With Edwin Cruz · Obie Fernandez
Architecture
Rails & Solidus advisory
Deep Ruby on Rails and Solidus eCommerce expertise, including a seat on the Solidus board.
With Edwin Cruz · Obie Fernandez
AI
AI advisory
Where AI fits your product and operations, which models to use and how to integrate them safely.
With Obie Fernandez
Automation
AI process automation
Map how work flows across teams, then automate the repetitive steps with AI agents and workflows.
With Carlos Flores
Program
New
Company-wide AI enablement
A 2 to 8 week program that moves every department to AI-enabled workflows.
See the program →
AI Consultant · Company-wide AI enablement
AI is everywhere, but most companies do not know where to start. Our AI consultants help your organization shift from traditional operations to AI-enabled workflows across Ops, Finance, HR, Support, Product and Engineering.
Built for
Executives
Department heads
Ops leaders
IT and engineering managers
Timeline
2 to 8 weeks
Depending on org size and readiness
Led by
Víctor Velázquez
with Carlos Flores
Our process
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Week 1
AI readiness and opportunity map
We interview each department, map current workflows and rank where AI saves the most time with the least risk.
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Weeks 2 to 4
Hands-on enablement
Working sessions with each team: prompts, tools and first pilots running on real work, not demos.
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Weeks 4 to 8
Scale and operating model
Champions, governance and a roadmap so adoption spreads after we leave.
What you get
✓
AI adoption roadmap for 30, 60 and 90 days
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Department-level use cases with ROI estimates
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AI governance and safety guidelines
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Playbooks: prompts, SOPs and training materials
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Pilot implementations for quick wins, plus a next-steps plan
Talk to an AI consultant
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Typical results
20 to 40%
Time saved on repetitive knowledge work
Fewer handoffs
Faster delivery thanks to clearer requirements
One playbook
Teams aligned on how the company uses AI
Meet our consultants
Five senior leaders across strategy, technology, operations and AI. You choose who you talk to.
Co-founder · CEO
Carlos Rocha
Turns business ideas into actionable strategies, using structured methods like Lego Serious Play and design sprints.
Co-founder · CTO
Edwin Cruz
Technology leader with deep eCommerce and software experience, and an active member of the Solidus board.
Partner · Chief Consultant
Obie Fernandez
Author of The Rails Way and a long-time startup advisor, combining technical depth with product strategy.
COO · AI Consultant
Víctor Velázquez
Runs MagmaLabs operations and leads company-wide AI enablement, helping leadership teams move every department to AI-enabled workflows.
Chief of People & Culture
Carlos Flores
Specialist in process automation and AI workflows. Maps how work moves between people and automates the repetitive steps.
From the engineers and leads we work with
“MagmaLabs highly skilled engineers was able to understand our unique requirements and deliver a high-quality solution that meet our expectations.”
Jabir Shaik
Engineering Lead · Genoa / Optum
“MagmaLabs’ team is very communicative, and the developer was extremely detail-oriented as he worked through the tasks.”
Niva Singer
Director of Digital Product · MUD\WTR
“Having working more than 3 years with MagmaLabs I can say that they have outstanding engineers, they are smart, proficient, and reliable team members. I would hire them again without hesitation.”
Perla Ruiz
Staff Software Engineer · Spin
FAQ
Something else? Email hello@magmalabs.io.
Is this the same as staff augmentation?
No. Staff augmentation adds builders to your team. AI consulting changes how the whole company works: strategy, workflows, governance and adoption.
Do we need engineers to start?
Not necessarily. We start with workflows and quick wins. If engineering is needed, we can add MagmaLabs delivery support afterward.
How do you make sure AI adoption sticks?
We set up internal champions, templates, training and a measurable 30/60/90-day roadmap, so AI becomes part of operations, not a one-time workshop.
What does a fractional CTO engagement include?
Part-time technical leadership from Edwin Cruz or Obie Fernandez: architecture decisions, roadmap and vendor reviews, hiring support and a standing slot with your leadership team.
Can MagmaLabs also build what you recommend?
Yes. Recommendations can move straight into delivery with Team Embed engineers from $8,500 per engineer per month, or start with the $4,900 Production Readiness Audit if you already have an app.
Trusted partners
Platforms we build on as an official partner.
Recognized by
Independent directories where clients review our work.
Full range
From product development to digital transformation, the same senior team supports every part of your business.
Staff Augmentation
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Senior nearshore engineers who join your team and work your hours, from $8,500 per engineer per month. QA and designers also available.
Web Development
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Scalable web applications in Rails, Node, React and Next.js, built to handle real traffic and complex business logic.
Ruby on Rails Development
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Rails consulting, upgrades to Rails 7 and 8, performance work and senior Rails engineers for your team.
Mobile Development
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Cross-platform React Native apps for iOS and Android, plus the backend behind them.
UX/UI Design
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Research, flows and interfaces designed with the engineers who will build them.
QA as a Service
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End-to-end suites, CI gating and regression packs your team can run on every merge.
Hiring as a Service
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Build your in-house team with vetted engineers through Hirium and BrightCoders Academy.
Production Readiness Audit
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A fixed $4,900 review of an AI-built or fast-built app, delivered in 10 business days with a priced plan.
Book a consultation with our leadership team. Tell us where you are stuck and we will tell you how we would approach it.
Nearshore, your timezone
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Strategy to delivery
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NDA on request